The Combinations of Variants Tell a Different Story
The train I caught was absolute hell and I would like to say I don't know why Amtrak is still in business, but I do know why - there is no choice and they are subsidized to stay alive....but that's another story.
I'm settled in my hotel now and I see there were at least one if not more conversions since my earlier post so the results of the combinations won't match those of the individual pages posted earlier...
I seem to have a leader breaking out. The exciting thing about this is I can look back to just a week or so ago and say "damn...it looks like I just started making x amount more per week, just because I tried different combos of sales page crap"
How else would I have figured out that potential customers became customers because they liked the bonus setup, but they only like it when it was presented with a crossed out old price and NOT with some text about a limited sale????
Ahhh...getting into the mind of the web shopper.
So here is where we are so far as far as combos goes:
As you can see, combo 3 is leading the pack with 4/84...a conversion rate of 4.7% !!!
I'm so ready to "release the hounds" and let this combo go and sit back and enjoy a 4.7% conversion rate....but I cant, because there is more data to be collected.
But let me tell you, the history of this site's conversion rate is more like less than 1%.
meegwell





2 Comments:
what's different about combo 3?
the three tests are:
1.) changing the main content to show 1 primary item and two bonus items (original was just a three product "kit" - the price gets you three items)
2.) add an old price (higher) crossed out above the actual price (just adding an image, original does not have it)
3.) adding text below the price saying it is a limited time price (original does not have this)
COMBO 3 is the new variant for tests 1 & 2, and the original for test 3.
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