Thursday, February 15, 2007

Editing Experiments in Google Website Optimizer

When I went to edit my original Experiment so I could add more Test Sections, the first thing I did was Stop the test. Don't do this. The Experiment is then considered "done". I had to recreate the experiment and replace much of the tracking code. I thought at first, "no problem, all the tracking code and scripts are in place"...but as discussed in this previous post, that didn't matter.

So I re-pasted all the tracking code and scripts. There is a 'pause' feature which is probably the correct option for doing this - if that is even really necessary.

At first I was having a hard time figuring out how to go back and add more Test Sections to an exsisting Experiment (without "stopping" it!) - then I noticed the "edit" link on the right hand side of the checck list telling you what steps have been completed when you click on the Experiment name.

Take note of this: when previewing your variations, hit the save button first - after you paaste your variation code in the box - otherwise it wont show up and you'll probably think error first.

What I added: I put a variation on a blank space below the discounted price that read "limited sale price", and also replaced a large amount of data in a table. The table contained three books that are part of the package and also had many links to see samples of the books and other related pages. I thought I would test out getting rid of all the links (possibly distracting the potential customer) and re-arranged the books so the most popular selling book was up top, and the second two were listed as 'Free Bonuses'.

The way I handeled the variation code was pinpointing the TR and /TR for the set of three rows containing the info on the three books. I made the changes in Dreamwaever using the test editing page duplicate (discussed in this post) and then just cut and pasted into the variation box in Google Website Optimizer, taking note to cut from the same exact TR and /TR that I placed the Test Section Code in.

So I feel like I've come a long way in the past few days...Ive got a lot more experiment with and look forward to posting on the reports.

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*feel free to ask questions via comments - I'll answer them asap!

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