Why Are We Here?

About a week ago I was actually shopping around for A/B testers when I first heard about Google Website Optimizer. It was definately time for me to stop jumping from one new marketing project to the next, and begin fine tuning what I already had out there. I'm a big fan of stats, analytics, and such so I knew what I needed to do, I just didn't have the right tool.

Over at the Warrior Forum I made a post asking what A/B test tools folks used and someone said Google Optimizer. I searched and soon discovered it was an invite-only beta so I signed up to be a tester. I read some info. on it and knew that G Optimizer was the tool I needed. I just needed to be patient and wait for the invite.

The more I thought about it the more excited I got about split testing every little aspect of my landing and sales pages...I checked my spam filter twice as much as usual in case the invite got sucked up there. Sure enough, it did. I found it last night and spent the next couple hours setting up my first test. Note: this would have taken much less time if I was not using DLGuard on a separate domain from the site I was testing...and since that was my first of a few stumbling blocks, I'll focus on that issue for my next post.

I'll make separate posts for each major issue I run into, resolved or not, as I jump into the world of G Optimizer...