I've just launch my first price point test using G OPtimizer and a new clickbank product. Here is how I did it:
First, I setup 2 addional CB products which are actually the same product just different prices. I use DLGuard download manager so I had to do the same thing there, point to the new CB product numbers for each price point.
The three price points are 22.00, 12.99, and 9.00.
The object is to determine which combination of volume x price creates the best revenue stream (expenses are the same for all three price points).
In Optimizer, I sectioned off (for those new to this blog see my terms post
here) the portion of the sales page that had buy links and the price stated.
I use a link > redirect to help organize my buy link so I created 2 more of them (/buy.htm, buy9.htm, buy12.htm) so each one refreshed to the appropriate CB download link I created in DLGuard. For those not using DLGuard, you would simply put your different product link associated with each price point on the different pages. This can also be done directly in the variants if you use a direct buy link.
The variants each sectioned off three links to purchase: the buy now button, the image of the ebook cover, and the "buy right now" text. You can see it here:
Buying a Mattress.
Thats it. All incoming traffic (see
here for post explaining what traffic Google Optimizer measures)will be divided up among the three prices...and eventually we'll see a clear winner.
meegwell
Labels: dlGuard, google optimizer, google website optimizer, multi variant testing, split testing
*feel free to ask questions via comments - I'll answer them asap!