Tuesday, March 20, 2007

G Cache Taking Over Updates?

I've done a lot of testing before posting this but I'm quite sure that G cache actually takes over site representation for a given user if they've been there for a certain instance of your test. I manage many sites and was trying to change a graphic image on a test page, of course just replacing it without changing the name and uploading, and after several attempts, even replacing via cpanel file manager, the new image does not show up. I opened up a new site and did a similar test in my developing environment and as usual no problem...I am very curious about this.

Are there limitations to changing files within a page while a test is active???

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*feel free to ask questions via comments - I'll answer them asap!

Wednesday, February 21, 2007

More Google Optimzer Sales Page Results

The full site test at prowebvalue is still collecting data - I have yet to report on the issues I had there but will shortly. In the meantime, Im seeing some more clear results from the original sales page test. Here is the indivual page results:



As you can see, 2 of the 3 changes are beating the original on a stand alone basis. The top row shows an estimated conversion rate of .85 to 2.85. This is figured by factoring in the stated margin of error (see the +/- 1%?). The second one is similar, and the third has the original beating the new, with a similar estimated conversion.

I am going to make a request to G to clearly show an "improvement" percentage for this report.

The combo results tell a different story but I've got to catch a train and will report those tonight.

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*feel free to ask questions via comments - I'll answer them asap!